Google patents free Wi-Fi
| More evidence has emerged that Google is getting ready to blanket the U.S. with free Wi-Fi. Now, the company has filed for three patents related to offering wireless Internet access. Search Engine Roundtable points out that the patents all have to do with serving up advertising through a wireless Internet connection maintained by a third party, whose brand Google would include in the presentation of those ads. Sounds a lot like Google's latest plan to unwire San Francisco, where it has teamed up with EarthLink. By teaming up with partners who would build the actual Wi-Fi infrastructure, Google could complete a nationwide Wi-Fi network much more quickly than if it had to build it itself. Google's Three Wireless Advertising Patent Applications is summarized as follows: (1) Method and system to provide wireless access at a reduced rate: Methods and system for providing wireless access at a reduced rate. In one embodiment, access to a WAP is provided to an end-user at a rate subsidized by a first entity. The first entity includes advertisements in an end-user view. (2) Method and system to provide advertisements based on wireless access points: Methods and system to provide advertisements in a view of an end user accessing a wireless access point. The advertisements are related to the WAP based on a predetermined criterion. This basically discusses the "integration" of the wireless ads into wireless enabled devices, their could be some geo specific ads as well discussed here.(3) Method and system for dynamically modifying the appearance of browser screens on a client device: In one embodiment, a connection of a client device to a wireless access point is identified. Further, the appearance of a screen presented on the client device is modified to reflect the brand associated with a provider of the wireless access point. This is basically about branding the ads with the WAP partner's logo and content. So in short you have three patent applications from Google. One about optimizing the ads across wireless protocols. The second is about the integration of the ads and the third is about branding those ads. This was seized 4 u at CNNMoney & Search Engine Roundtable |
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